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Theater owners aren’t exactly looking forward to seeing Trolls World Tour. The animated sequel starring Justin Timberlake was going to come out next month, but with theaters across the world closed, the musical is going straight to VOD. Universal is claiming it’s going to theaters and digital, but in reality, it’s going to digital. Theaters aren’t happy about it.
What’s the Problem?
Universal isn’t exactly looking out for movie theaters when movie theaters need looking out for more than ever. As theater owners have said, they’ll need movies to release when they reopen, so the idea of more studios throwing their movies on streaming is terrifying to them.
Universal is the Outlier
Major releases, such as No Time to Die, Fast & Furious 9, Mulan, and Black Widow, have been postponed. Those movies are too expensive to go to streaming, although who knows, maybe we could see a studio experiment and see how a mega-expensive movie performs on streaming in the coming months. Keep in mind, Trolls World Tour was not a cheap movie to produce.
As John Fithian, the chief of the National Association of Theatre Owners (NATO), told The Hollywood Reporter, unlike Universal most studios are supporting theaters with their new release plans:
Outrage Over Trolls World Tour
Trolls World Tour would’ve brought a lot of business to theaters considering the first movie was a hit. Whenever movie theaters reopen, a movie such as Trolls would’ve helped families return to theaters. Because of this, as Fithian continued, theater owners aren’t happy about Universal’s decision, and they won’t forget it, either:
It’s Universal’s Movie
At the end of the day, Universal owns Trolls World Tour, not movie theaters. During these times, as hurtful and selfish as their decision is, it’s their movie. The studio is within their right to release the movie however they see fit. Plus, it’ll make the kids stuck at home happy and distracted for an hour and a half. There’s a huge opportunity there. While Universal’s decision is selfish, their business is most likely hurting too. Maybe a huge streaming hit is something the studio needs right now. It’s disrespectful to theaters, especially at this time, but again, it’s their movie. They paid for it, made it, and should release it however they see best. Clearly, streaming is what’s best for them right now. Understandably, it’s an unpopular decision and, yes, a bit of a slap in the face to theaters. They’re not wrong to be mad.